Luisa Nenci undertook her Master of Science on Environmental Management and Development at the Australian National University and graduated in Economics from Perugia University with a final grade of 110/110 cum laude. She is a long-term experienced practitioner on Green, Sustainable and Climate Finance having been working globally for public and private institutions.

Regulation-induced disclosure led to integrating investors’ sustainability preferences into investment decisions. This research wants to model people’s sustainability preferences to explaining how green decisions are taken and frame the willingness to pay for a green investment to be included in the ESMA questionnaire for the suitability assessment. A frontier representing willingness to pay for green will guide efficacy of policy making.