Mai Linh, Nguyen is a researcher with ten years experience working at the  Institute of Policy and Strategy for Agriculture and Rural Development  (IPSARD), part of the Ministry of Agriculture and Rural Development in  Vietnam. She majors in agricultural commodity analysis. Now, she proposes a  PhD study on finding transitions towards more sustainability in Italian  agricultural production and food consumption.

Rice is one of the most important crops in Italy.  However, this sector is being threatening by many problems. Therefore, a new  study is necessary to find incentives to increase rice farmers’ adoption of  legume-supported crop rotation, to quantify the compensation amount that  farmers can accept for rice-field conversion, and to identify drivers  influencing consumers’ WTP for rice products with CF label. The applied model  is Choice experiment.  

‍